About Lauren Decker

Lauren Decker has 10 years of experience leading product marketing high-growth SaaS companies, including Salesforce and G2. Her integrated approach to product marketing is informed by her experience leading product management and brand management at B2B startups.
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3 Best Practices to Achieving Cross-Functional Alignment (Part 3)

This is the third in a series of three blog posts that offer best practices for realizing better alignment across your organization’s different teams. Creating and maintaining alignment among teams takes purposeful effort throughout the year. Once planning is over, develop and agree on a communication cadence that helps you maintain alignment with other teams. The key to developing a successful communication cadence with other teams is to ensure the format is effective, efficient, and valuable to all parties involved.

By |2022-05-24T11:55:26-05:00Mar 14, 2022|News|0 Comments
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3 Best Practices to Achieving Cross-Functional Alignment (Part 2)

This is the second in a series of three blog posts that offer best practices for realizing better alignment across your organization’s different teams. Today we're talking about planning. Creating joint planning sessions for the upcoming year will keep you on track. In a truly customer-centric organization, there are few goals that can be achieved without the support of cross-functional teams. Incorporate cross-functional feedback and reviews at strategic points throughout the planning process to ensure alignment.

By |2022-05-24T11:55:53-05:00Feb 25, 2022|News|0 Comments
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3 Best Practices to Achieving Cross-Functional Alignment (Part 1)

This is the first in a series of three blog posts that offer best practices for realizing better alignment across your organization’s different teams. The start of a new year naturally provides a time to reflect, plan, and re-energize. For many of us, this means the creation of New Year’s resolutions and personal goal-setting exercises. For businesses, it typically means gathering the entire organization to celebrate the past year’s wins and preview how the company plans to achieve its [...]

By |2022-05-24T11:56:20-05:00Feb 17, 2022|News|0 Comments
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