About Carema Consulting
CUSTOMER SUCCESS CONSULTING AND SAAS PRODUCT MARKETING STRATEGIES THAT DRIVE REVENUE GROWTH
HELPING COMPANIES GROW FASTER
Our Passion
As both consultants and senior leaders, we have spent more than 30 years building scalable, high-performing customer-facing teams. Our customer success consulting and SaaS product marketing expertise empower us to craft strong strategies that drive sustainable growth.
YOUR SENIOR LEADERS
Meet the Team
Brian Hall
Brian Hall has over 25 years of experience growing revenue at emerging B2B SaaS and technology companies. His expertise in building scalable customer success and product marketing functions is informed by his experience in marketing, sales, product management, product marketing and professional services with early and growth stage technology companies.
Brian started Carema Consulting to help SaaS companies overcome the scaling pitfalls that inevitably form when starting and growing a business. In his role as President and Founder, he works closely with customers’ leadership teams to uncover their most important opportunities and challenges. Leaning on his experience, Brian builds out and helps implement strategies, tactics and artifacts that address a client’s specific opportunities and challenges.
Brian is a Mentor at coworking accelerators Workbox and 1871, and an Entrepreneur in Residence with both Sales Assembly and growth accelerator VentureSCALE.
Outside of work, Brian looks to combine his passions for golf, running, travel, and food & drink. In fact, the name Carema Consulting is in reference to an Italian municipality and especially favored wine producing area in Piedmont.
Lauren Decker
Lauren Decker has 10 years of experience leading product marketing high-growth SaaS companies, including Salesforce and G2. Her integrated approach to product marketing is informed by her experience leading product management and brand management at B2B startups.
As a senior consultant specializing in product marketing at Carema Consulting, Lauren works with clients to develop strategic messaging for their products and solutions, and helps lay the foundation for their product marketing practices using proven go-to-market frameworks that improve internal communication, enable client-facing teams to confidently solve customer problems, and increase product adoption.
Lauren is a member of High Alpha’s executive network, High Alpha Navigators, a board member of Indy Marketers, and a recurring educator for Pavillion’s CMO and Marketing Schools.
In her free time, Lauren is always seeking to hone or practice a new skill — from trying a new recipe to taking tennis lessons. She loves to stay active by running, riding her bike, and chasing her two young children.
Brian created, built and constantly morphed Microsystems’ Customer Success team and workflows that achieved a 98+% revenue renewal rate and that fueled the company’s 4x growth in ARR. Brian developed his team of Customer Success Managers to be highly attuned to our customers. The CSMs knew the proper time to push and when to hold back. As a result, our customers eagerly engaged with us, remained our customers for a long time, and provided references and referrals that buoyed our Sales team’s new customer acquisition efforts.
Carema Consulting understands deeply the essence and process of a well run Customer Success organization. In addition to helping Genivity form a sound process, Carema Consulting helped us define success and ensure that we as an early stage fintech company were focused on the right things, including zealously capturing voice of customer.
Carema Consulting was the pivotal factor that enabled interviewstream to form, execute, and grow our customer advisory boards at a time when greater customer intimacy was urgently needed to inform our future strategy. Carema Consulting showed us how to use customer advisory boards in a way that created a level of engagement that we didn’t previously think was possible.
My two years working with and for Brian represented a PhD in Customer Success for B2B SaaS. To execute against our ‘land and expand’ strategy, Brian led the creation and implementation of strategies and tactics that have empowered me to consistently forecast and achieve quarterly renewal and upsell goals for my enterprise customer base. He’s become a mentor to me.
At Vertex Analytics, Carema Consulting led an initiative to research and prove the value of a pivot of the company’s flagship product to an entirely new use case. This included securing and leading 1-on-1 conversations with thought leaders and target buyers in order to validate the pivot, authoring a positioning document to insure consistent messaging across our Marketing mix, and producing a go to market strategy. In order to assess and sharpen the positioning and GTM plan, Brian drove the Sales effort for the newly repositioned solution; in the process, Brian closed Vertex’s largest sale.
Brian is smart, even-keeled, and he understands that a company’s success only comes from the success of its customers. Rarely do you get to work with, and for, an individual who has that rare balance of intelligence and humility, and who you look forward to going to work for every day.