Product Marketing & Customer Success Insights
LEARN FROM THE EXPERTS
Carema Consulting has 30+ years of B2B SaaS leadership experience applying customer success and product marketing best practices that result in sustainable growth, enhanced gross margin and avoidance of costly mistakes. Discover our insights in the articles below, or contact our team to learn more.
How Multi-Year Renewal Options Fit into Your SaaS Growth Strategy
There are 3 main factors to evaluate when investigating how or when multi-year renewal options make sense for your company.
3 Telltale Signs That It’s Time to Hire a Product Marketer
From not hitting revenue goals to defaulting to certain messaging, here are three signs it’s time for your first product marketing hire.
How to Prepare for a Customer Executive Sponsor Change
An executive sponsor change in your customer’s business can significantly impact that relationship. Learn how to mitigate that risk.
Executive Change: What to Do When There’s a New Sheriff in Town
Carema Consulting and Sturdy explore the topic of executive change, its impact on retaining customers, and more. Watch the presentation now.
3 SaaS Sales Enablement Mistakes That Hinder the Success of Your Product Launch
Looking to empower your sales team to make a new product or feature successful? Get our SaaS sales enablement insights here.
Boost Recurring Revenue by Focusing on 3 Key Tenets of Customer Success
Looking to maximize recurring revenue from customer success? Learn about the value of Entrench, Expand, and Land processes.
Customers: The Key to a Successful SaaS Product Launch Plan
An effective SaaS product launch plan is one of the most difficult challenges today facing B2B SaaS companies.
Consider a Low Touch Customer Success Path to Value
If your customer success team provides a white glove approach to every customer, consider using a low touch customer success strategy.
Win Your SaaS Product Launch with These 4 Tips
From articulating value messaging to getting internal teams aligned, learn how you can win a SaaS product launch.
Start 2023 with a SaaS Customer Journey Mapping Session
The new year is almost here. Is your business focused on the right efforts? Learn why now is the time for a customer journey mapping session.
Carema Consulting was the pivotal factor that enabled interviewstream to form, execute, and grow our customer advisory boards at a time when greater customer intimacy was urgently needed to inform our future strategy. Carema Consulting showed us how to use customer advisory boards in a way that created a level of engagement that we didn’t previously think was possible.
Brian created, built and constantly morphed Microsystems’ Customer Success team and workflows that achieved a 98+% revenue renewal rate and that fueled the company’s 4x growth in ARR. Brian developed his team of Customer Success Managers to be highly attuned to our customers. The CSMs knew the proper time to push and when to hold back. As a result, our customers eagerly engaged with us, remained our customers for a long time, and provided references and referrals that buoyed our Sales team’s new customer acquisition efforts.
My two years working with and for Brian represented a PhD in Customer Success for B2B SaaS. To execute against our ‘land and expand’ strategy, Brian led the creation and implementation of strategies and tactics that have empowered me to consistently forecast and achieve quarterly renewal and upsell goals for my enterprise customer base. He’s become a mentor to me.
Carema Consulting understands deeply the essence and process of a well run Customer Success organization. In addition to helping Genivity form a sound process, Carema Consulting helped us define success and ensure that we as an early stage fintech company were focused on the right things, including zealously capturing voice of customer.
Brian is smart, even-keeled, and he understands that a company’s success only comes from the success of its customers. Rarely do you get to work with, and for, an individual who has that rare balance of intelligence and humility, and who you look forward to going to work for every day.
At Vertex Analytics, Carema Consulting led an initiative to research and prove the value of a pivot of the company’s flagship product to an entirely new use case. This included securing and leading 1-on-1 conversations with thought leaders and target buyers in order to validate the pivot, authoring a positioning document to insure consistent messaging across our Marketing mix, and producing a go to market strategy. In order to assess and sharpen the positioning and GTM plan, Brian drove the Sales effort for the newly repositioned solution; in the process, Brian closed Vertex’s largest sale.
IS WHAT WE DO.