Carema Consulting defined and led a research study to explore and prove the value of a pivot of the company’s flagship V3 product to an entirely new use case: Finding edge. In order to validate the pivot to traders and away from compliance, Carema Consulting secured and led exploratory conversations with thought leaders and target buyers. Based on those findings, Carema Consulting authored a positioning document and produced a repositioned V3 go to market strategy.
After relaunching V3, Carema Consulting headed up the Sales effort for the newly repositioned solution. While doing so, Carema Consulting led the qualification, buyer journey and successful closing of a V3 sale completely in alignment with the new positioning; this sale was and still is Vertex’s largest sale.