B2B SaaS Product Marketing and Customer Success Consultant Team Powering Sustainable Growth
UNCOVER AND IMPLEMENT CUSTOMER & MARKET INSIGHTS TO IMPROVE YOUR CUSTOMER JOURNEY
Our Services
Working closely with our clients, we implement scalable processes while coaching team members to consistently achieve current and future critical metrics. Our services include:
- Advisory & Consulting
- Coaching & Development
- Fractional Leadership
Our deliverables include:
Product Marketing Deliverables
- Launch Playbook
- Strategic Messaging Document
- Sales Narrative
- Personas
- Customer & Market Research
- Competitive Analysis
- GTM strategy recommendations
- Sales collateral & content
- Sales Training Playbook
- PM Jobs Descriptions
- Win Loss Analysis
- Pricing & Packaging
Customer Success Deliverables
- Customer Journey Map
- Customer Outcomes & Use Cases
- Expectations Checklist
- Customer Segmentation
- Onboarding Playbook
- Customer Engagement Strategy
- Retention & Expansion Playbooks
- Customer Health Check Scoring
- High Touch & Low Touch Motions
- CS Job Descriptions & Comp Plans
- Customer Satisfaction & NPS
- Churn Analysis
Our Insights
Explore our B2B SaaS product marketing and customer success consultant insights in our newsletter covering the biggest challenges and best practices in the industry today.
Companies We’ve Worked With
Customer Stories
Carema Consulting was the pivotal factor that enabled interviewstream to form, execute, and grow our customer advisory boards at a time when greater customer intimacy was urgently needed to inform our future strategy. Carema Consulting showed us how to use customer advisory boards in a way that created a level of engagement that we didn’t previously think was possible.
Carema Consulting understands deeply the essence and process of a well run Customer Success organization. In addition to helping Genivity form a sound process, Carema Consulting helped us define success and ensure that we as an early stage fintech company were focused on the right things, including zealously capturing voice of customer.
Brian is smart, even-keeled, and he understands that a company’s success only comes from the success of its customers. Rarely do you get to work with, and for, an individual who has that rare balance of intelligence and humility, and who you look forward to going to work for every day.
My two years working with and for Brian represented a PhD in Customer Success for B2B SaaS. To execute against our ‘land and expand’ strategy, Brian led the creation and implementation of strategies and tactics that have empowered me to consistently forecast and achieve quarterly renewal and upsell goals for my enterprise customer base. He’s become a mentor to me.
At Vertex Analytics, Carema Consulting led an initiative to research and prove the value of a pivot of the company’s flagship product to an entirely new use case. This included securing and leading 1-on-1 conversations with thought leaders and target buyers in order to validate the pivot, authoring a positioning document to insure consistent messaging across our Marketing mix, and producing a go to market strategy. In order to assess and sharpen the positioning and GTM plan, Brian drove the Sales effort for the newly repositioned solution; in the process, Brian closed Vertex’s largest sale.
Brian created, built and constantly morphed Microsystems’ Customer Success team and workflows that achieved a 98+% revenue renewal rate and that fueled the company’s 4x growth in ARR. Brian developed his team of Customer Success Managers to be highly attuned to our customers. The CSMs knew the proper time to push and when to hold back. As a result, our customers eagerly engaged with us, remained our customers for a long time, and provided references and referrals that buoyed our Sales team’s new customer acquisition efforts.